intern project
Spitfire
The Brief
Step 1: Create two 360-degree campaigns for Spitfire Wheels that highlights skateboarding not as a hobby, but a lifestyle.
Step 2: Get people to vote on which campaign is better. Listen to what they like, hear about what they hate. Half of this internship is doing the work, the other half is building a network. Get out there. Get shameless. Get some callouses.
designer: Lucas Harmon
writer: Duncan Heredia
concept 1 • concept 1 • concept 1 • concept 1 • concept 1 • concept 1 • concept 1 • concept 1 • concept 1 • concept 1 • concept 1 • concept 1 •
The Idea
A skater’s biggest nightmare is corporate America. Spitfire Wheels is encouraging them to drop out of the rat race, and into their pipe dream.
concept 2 • concept 2 • concept 2 • concept 2 • concept 2 • concept 2 • concept 2 • concept 2 • concept 2 • concept 2 • concept 2 • concept 2 •
The Idea
Some learn to ride, others are born to. For those who ‘rip,’ the line between passion and obsession is a blurred one. They’ll look for any excuse to skate. Spitfire is here to give it to them.
vote, buy, share.
No job is done until the work is pitched, sold, or rejected. To graduate from the academy, interns are tasked with networking with the brands they are assigned. Try to sell a campaign, get recruited, or at least get their opinion. Developing a hustler's spirit is part of our curriculum.
Reach Out
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