intern project
New Balance
The Brief
Step 1: Create two 360-degree campaigns for New Balance that target a younger audience, but celebrates their heritage.
Step 2: Get people to vote on which campaign is better. Listen to what they like, hear about what they hate. Half of this internship is doing the work, the other half is building a network. Get out there. Get shameless. Get some callouses.
designer: Lucas Harmon
writer: Duncan Heredia
concept 1 • concept 1 • concept 1 • concept 1 • concept 1 • concept 1 • concept 1 • concept 1 • concept 1 • concept 1 • concept 1 • concept 1 •
The idea
For over a century New Balance has been a leader in the shoe industry. They've seen trends, but they've never chased them. As the leader of the pack, they stay in style by staying the same.
concept 2 • concept 2 • concept 2 • concept 2 • concept 2 • concept 2 • concept 2 • concept 2 • concept 2 • concept 2 • concept 2 • concept 2 •
The idea
Almost athletic. Almost stylish. Proudly New Balance.There's no need to boast. No need to brag. Wearing New Balance says you are comfortable with who you are and what you achieved.
vote, buy, share.
No job is done until the work is pitched, sold, or rejected. To graduate from the academy, interns are tasked with networking with the brands they are assigned. Try to sell a campaign, get recruited, or at least get their opinion. Developing a hustler's spirit is part of our curriculum.
Reach Out
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