intern project
Loverboy
The Brief
Step 1: Find a website that could benefit from a complete UX/UI redesign. Audit the existing experience, identify usability issues, and uncover opportunities to improve navigation, content hierarchy, user experience, and overall look and feel.
Step 2: Develop two distinct redesign concepts that solve the same problems in different ways. Present both directions, gather feedback, and use those insights to refine the strongest solution into a polished, responsive full desktop and mobile website experience.
ux/ui: Emily Hinshaw
concept 1 • concept 1 • concept 1 • concept 1 • concept 1 • concept 1 • concept 1 • concept 1 • concept 1 • concept 1 • concept 1 • concept 1 •
The idea
Loverboy isn't just a drink—it's a feeling. This concept captures the carefree energy behind the brand, transforming the website with blue skies, bright pastel colors, and interactive hovers that create a light and expressive experience.
concept 2 • concept 2 • concept 2 • concept 2 • concept 2 • concept 2 • concept 2 • concept 2 • concept 2 • concept 2 • concept 2 • concept 2 •
The idea
Good times. Great memories. Always Loverboy. This concept stays true to Loverboy's saturated color palette while pushing the visuals in a more modern direction. Textural disco-inspired hearts nod to nightlife, while Polaroid-style imagery reinforces the brand's social, party-driven spirit. At its core, the concept captures the feeling of nights out and memories made with friends.
vote, buy, share.
No job is done until the work is pitched, sold, or rejected. To graduate from the academy, interns are tasked with networking with the brands they are assigned. Try to sell a campaign, get recruited, or at least get their opinion. Developing a hustler's spirit is part of our curriculum.
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