intern project
Guayaki
The Brief
Step 1: Create two 360-degree campaigns for Guayaki Yerba Mate that celebrates their natural ingredients and clean energy initiatives.
Step 2: Get people to vote on which campaign is better. Listen to what they like, hear about what they hate. Half of this internship is doing the work, the other half is building a network. Get out there. Get shameless. Get some callouses.
designer: Seth McCachern
writer: Duncan Heredia
concept 1 • concept 1 • concept 1 • concept 1 • concept 1 • concept 1 • concept 1 • concept 1 • concept 1 • concept 1 • concept 1 • concept 1 •
The Idea
Clean mind. Clean planet. Clean energy. Guayaki Yerba Mate’s is committed to increasing sustainability, so when you get the nutrients you need, so does mother nature.
concept 2 • concept 2 • concept 2 • concept 2 • concept 2 • concept 2 • concept 2 • concept 2 • concept 2 • concept 2 • concept 2 • concept 2 •
The Idea
Elevate your energy. Quiet your mind. Guayaki Yerba Mate’s traditional blend of natural ingredients satisfies your caffeine craving without sacrificing your peace.
vote, buy, share.
No job is done until the work is pitched, sold, or rejected. To graduate from the academy, interns are tasked with networking with the brands they are assigned. Try to sell a campaign, get recruited, or at least get their opinion. Developing a hustler's spirit is part of our curriculum.
Reach Out
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