intern project
Bulova
The Brief
Step 1: Create two 360°degree campaigns that promote the sale of Bulova to a new generation of watch enthusiast.
Step 2: Get people to vote on which campaign is better. Listen to what they like, hear about what they hate. Half of this internship is doing the work, the other half is building a network. Get out there. Get shameless. Get some callouses.
designer: Sam Bell
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The Idea
In a tech obsessed world, wearing an analog watch makes a statement. Time is too precious to be disturbed.
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The Idea
Founded in 1875, Bulova has produced quality, American-made watches that withstand the tests of time. This concept highlights the classic analog designs that Bulova has provided for decades to show that “if it ain’t broke, don’t fix it”.
vote, buy, share.
No job is done until the work is pitched, sold, or rejected. To graduate from the academy, interns are tasked with networking with the brands they are assigned. Try to sell a campaign, get recruited, or at least get their opinion. Developing a hustler's spirit is part of our curriculum.
Reach Out
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